Comments on: Sega Does What Nintendon’t — And It Isn’t Working. http://downwritefierce.com/2009/01/23/sega-does-what-nintendont/ Where the banner is pending and the words are rambling Thu, 11 Mar 2010 15:11:56 +0000 http://wordpress.com/ hourly 1 By: Mitchell Dyer http://downwritefierce.com/2009/01/23/sega-does-what-nintendont/#comment-122 Mitchell Dyer Fri, 23 Jan 2009 20:55:16 +0000 http://downwritefierce.com/?p=189#comment-122 And that's exactly why I think they're dwindling. They can make enough cash to sustain life, but is it enough to keep people happy? If you aren't satisfying a certain audience with great games, they won't take you seriously when you eventually do. With so many awful Sonic titles, will the Sega name be beneficial to The Conduit? It's a new IP, and likely won't sell, if Sega's run of luck with cool new series' is any indication. Will Sega lose potential fans because they're diluting their older franchises? I think the answer couldn't be anything but yes. And that’s exactly why I think they’re dwindling. They can make enough cash to sustain life, but is it enough to keep people happy? If you aren’t satisfying a certain audience with great games, they won’t take you seriously when you eventually do. With so many awful Sonic titles, will the Sega name be beneficial to The Conduit? It’s a new IP, and likely won’t sell, if Sega’s run of luck with cool new series’ is any indication. Will Sega lose potential fans because they’re diluting their older franchises? I think the answer couldn’t be anything but yes.

]]> By: Matthew Altieri http://downwritefierce.com/2009/01/23/sega-does-what-nintendont/#comment-121 Matthew Altieri Fri, 23 Jan 2009 20:33:19 +0000 http://downwritefierce.com/?p=189#comment-121 The problem for Sega is simply that they have lots of creative people, and really, REALLY bad management. They don't know how to leverage their IPs, they don't really know what to do with the people they have, they can't market for crap, and their business model doesn't seem to be designed to make much money. If they're going to fail, then many of those talented people will move on to other companies and other projects, and their work will continue. The ticket for Sega isn't to strike gold, but to get back to good business fundamentals. They need a core income they can rely on, rather than this piecemeal crap from their better titles. Which means either mass-marketed sequels, or casual games, unfortunately. The problem for Sega is simply that they have lots of creative people, and really, REALLY bad management. They don’t know how to leverage their IPs, they don’t really know what to do with the people they have, they can’t market for crap, and their business model doesn’t seem to be designed to make much money. If they’re going to fail, then many of those talented people will move on to other companies and other projects, and their work will continue.

The ticket for Sega isn’t to strike gold, but to get back to good business fundamentals. They need a core income they can rely on, rather than this piecemeal crap from their better titles. Which means either mass-marketed sequels, or casual games, unfortunately.

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